Logos are the first and main thing we think of when we’re starting a new business, project, band, etc. Yes, you should probably have a logo — but is that all you need to promote your new venture and to connect with your customers/audience? I can help you determine whether just a logo would be sufficient, or if a website, full brand identity, and even photography would be your best approach. Look below to familiarize yourself with my offerings before our consultation.
A logo is the main visual representation of a business, organization, or project. These days, it’s pretty much mandatory. There are different kinds of logos, and one may fit your venture and your budget better than others. The ideas to consider are:
Wordmark - a logo made of just the name
Involving an icon or illustration element
Including a character or mascot
Your brand is the combination of all the visual representations of your venture: logo, colors, fonts, patterns, icons, photography, and a streamlined guide that lays out the ways to use all the above.
The most successful and iconic products and companies you know have full brand identities they use every time they create a flier, social media post, or anything that promotes.
It’s usually imperative for a business or organization to have a website. You could hope to get the word out with social media, fliers, and platforms like Yelp and Google, but then you aren’t in control of how people find you, contact you, and get more information about you or your business.
Websites are the main hub of information, where you may reach your customers the first time, or where they go to learn more about you and how to access your product/service/events. I use the platform Squarespace to build modern, responsive, and easy-to-maintain websites.
Perhaps you already have a brand identity or established presence online. You may want icons, illustrated elements, or custom infographics to share information with your customers/audience.
Business cards are still an effective way to connect, network, and spread the word. Maybe you need a flier, postcard, or brochure for your services. Most people don’t use printed stationery for invoicing or communication anymore, but if it works with your venture, then you should have great design.